Reach beyond a single ad or website with headlines that turn heads and build a brand that customers trust.
Discover digital solutions through diving deep into your business and using the data to find answers.
Every business should have a dynamic dashboard that reports the metrics that are important to the business. Dynamic dashboards are connected to the systems you use and stream live data so you can always get updated, accurate data. If you are spending too much time trying to understand how this translates to your business you may need to simplify the dashboard.
Programmatic advertising give the advertiser the ability to more granularly target a user based on location, placement, & many other targeting factors.
Ad exchanges manage the auctioning and bidding process to determine the winning advertisement for a position on the publishers available inventory.
Advertisers use Demand-Side Platforms to get the ads in front of their target audience. DSPs do the work for the advertiser by identifying the best publishers and placements for a programmatic ad campaign based on the strategy and criteria the advertiser provides.
An automated way of buying highly relevant audiences at scale. Programmatic advertising can help bring net-new prospects to the table, allowing you to expand your current audience while converting those audiences down the road.
Most of our partners spend at least $5-10k per month, while others spend north $1 million each month. This depends heavily on the audience you want to reach, the cost to reach that audience effectively, and the success the ads have.
Facebook ads targeting is based more on behavior and interests rather than keyword context. This targeting methodology allows for custom audience creation by overlapping key audiences to reach the perfect users.
Facebook is one of the largest social media platforms on earth and the ads platform reaches many other apps like Instagram & Whatsapp. Facebook offers hyper targeted audience groups that allow us to reach your ideal customers based on their interests, likes, & habits.
Faith vs Results. While we want to believe what people say, results speak for themselves. Go with a partner who has a proven track record and experience in managing paid search programs in your industry. A good reference call from a past client helps make it easier to gauge fit.
We capture interested users in paid search while we interrupt and create interest in paid social. It’s a push and pull effect.
Search engine marketing (SEM) uses paid strategies to appear in search results/ Search engine optimization (SEO) uses organic - non paid - strategies to appear in search results.
When you type something into Google or any search browser, you are presented with a list of results also known as the search engine results page (SERP for short) which shows organic and paid results. This paid search result has an ad identifier above the result and is typically at the top of the SERP. Paid Search allows you to drive traffic to your website through the display of relevant ads. When someone is looking or “searching” for a blog, product, service, or brand you want to be there. This is why Search is King.
There are plenty of tools available like GA4, Google Ads UI (User Interface), Microsoft Ads UI, and third party reporting tools that allow you to measure your results. It all comes down to tying everything back to business objectives and your bottom line.
Depending on the vendor there are plenty of options available to make sure the ad is optimized for the correct audience. You can run Display, Video, In-Display Video, In-Stream and Out-Stream Video Ads, Social, Audio, Native, TV, OTT, CTV and Print ads.
Digital intelligence answers difficult business questions that connect the dots between marketing and finance. This builds a strong marketing foundation to ensure that your marketing is driving efficient, measurable results.
Reporting calls focus on key metrics that relate to the end results in your business. Typically you begin with volume & efficiency and walk through the key contributing factors. Followed up with recommendations and strategy to ensure your business is always moving forward. Always ask yourself - Do I know how this is impacting my businesses revenue and profitability? If not, work towards that clarity.
Most companies spend between $9,000 to $12,000 per month on Google Ads. There are plenty of factors like seasonality, industry type, competition, current customer base, website and more that influence advertising costs.