5 Ways To Improve Your PPC ROAS
March 13, 2023
Bryant Stephens

If you're running a pay-per-click (PPC) advertising campaign, you're probably focused on driving traffic to your website and generating leads. However, it's important to remember that the ultimate goal is to maximize your return on ad spend (ROAS). In this blog, we'll share 5 tactics that can help you improve your PPC ROAS and get the most out of your advertising budget.

Optimize Your Keyword Strategy

Your keyword strategy is the foundation of your PPC campaign. It's important to target the right keywords to ensure that your ads are being shown to the right people. One way to optimize your keyword strategy is by using long-tail keywords. These are more specific phrases that are less competitive than broad keywords. By targeting long-tail keywords, you can reach people who are further down the sales funnel and more likely to convert.

Another important aspect of keyword optimization is using negative keywords. These are terms that you don't want your ads to show up for. For example, if you're selling luxury watches, you might want to exclude keywords like "cheap" or "affordable" to avoid showing up in searches for inexpensive watches.

Use Ad Extensions

Ad extensions are additional pieces of information that you can add to your ads, such as a phone number, location, or additional links to your website. Ad extensions can help you improve your ROAS in several ways. First, they can increase the visibility of your ads and make them more attractive to potential customers. Second, they can provide additional information that can help users make a decision to click on your ad and convert.

There are several ad extensions that are unique to digital marketing, including:

  • Sitelink extensions: These allow you to add additional links to your website, such as links to specific product pages or your blog.
  • Call extensions: These allow users to call your business directly from your ad.
  • Location extensions: These show your business's location and a map in your ad, making it easier for users to find you.

Leverage Remarketing

Remarketing is a powerful tool in digital marketing that allows you to target people who have already interacted with your business. For example, you can show ads to people who have visited your website, added items to their cart, or downloaded your app. Remarketing can improve your ROAS in several ways. First, it allows you to target people who are already familiar with your business and are more likely to convert. Second, it allows you to tailor your messaging to people who have already shown an interest in your business.

There are several remarketing tactics that are unique to digital marketing, including:

  • Dynamic remarketing: This allows you to show ads to people who have visited specific pages on your website, such as a product page or a landing page.
  • Cross-device remarketing: This allows you to show ads to people who have interacted with your business across multiple devices, such as desktop and mobile.
  • Customer match: This allows you to target people who are already in your customer database, such as people who have made a purchase in the past.

Test and Optimize Your Ads

Testing and optimizing your ads is crucial to improving your PPC ROAS. Digital marketing allows you to test different versions of your ads to see which performs best. For example, you can test different headlines, ad copy, and calls-to-action to see which combination generates the most clicks and conversions.

To optimize your ads, it's important to track key metrics such as click-through rate (CTR), conversion rate, and cost per conversion. By analyzing this data, you can identify which ads are performing well and which ones need improvement.

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Focus on Quality Score

Quality Score is a metric used by search engines like Google to measure the relevance and quality of your ads and landing pages. A high Quality Score can help you improve your ad placement and lower your cost per click (CPC). To improve your Quality Score, focus on creating high-quality ads and landing pages that are relevant to your keywords and provide a good user experience.

To set a strong ROAS target, it's crucial for brands to determine their budget and gain a thorough understanding of profit margins. This will enable you to create a comprehensive paid advertising strategy that aligns with their business goals.

If you're a brand looking to enhance your online presence, feel free to reach out to our team of digital marketing specialists at Whitelabeled Media. We can help you optimize your ROAS and maximize the results of your online advertising efforts.

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