Whitelabeled Media - Performance Marketing Partners

Frequently Asked Questions

What’s the difference between SEO and SEM?

Search engine marketing (SEM) uses paid strategies to appear in search results/ Search engine optimization (SEO) uses organic - non paid - strategies to appear in search results.

What should I expect from reporting calls?

Reporting calls focus on key metrics that relate to the end results in your business. Typically you begin with volume & efficiency and walk through the key contributing factors. Followed up with recommendations and strategy to ensure your business is always moving forward. Always ask yourself - Do I know how this is impacting my businesses revenue and profitability? If not, work towards that clarity.

What’s the difference between paid social and paid search?

We capture interested users in paid search while we interrupt and create interest in paid social. It’s a push and pull effect.

What is paid search?

When you type something into Google or any search browser, you are presented with a list of results also known as the search engine results page (SERP for short) which shows organic and paid results. This paid search result has an ad identifier above the result and is typically at the top of the SERP. Paid Search allows you to drive traffic to your website through the display of relevant ads. When someone is looking or “searching” for a blog, product, service, or brand you want to be there. This is why Search is King.

How much do I need to spend on Google Ads?

Most companies spend between $10,000 to $100,000 per month on Google Ads. There are plenty of factors like seasonality, industry type, competition, current customer base, website and more that influence advertising costs.

Why do I need a custom reporting dashboard?

Every business should have a dynamic dashboard that reports the metrics that are important to the business. Dynamic dashboards are connected to the systems you use and stream live data so you can always get updated, accurate data. If you are spending too much time trying to understand how this translates to your business you may need to simplify the dashboard.

What should I expect from reporting calls?

What is your process for success?

Our custom strategy is designed to help you achieve your goals by identifying and leveraging your unique strengths and differentiators. We take a data-driven approach, testing and iterating to maximize impact and achieve the best possible results. This iterative process allows us to continuously refine and improve our strategy, ensuring that we stay ahead of the curve and deliver exceptional results for our clients.

How does your team handle communication?

Our team is committed to keeping open lines of communication with our clients. We utilize a slack channel that is actively monitored and reachable on a daily basis. Our policy is to respond to any client emails within 24-48 hours to ensure that any concerns or questions are addressed in a timely manner.

Why does your process get results?

Our process is results-driven and focused on generating positive cash flow for our clients. We begin by implementing an effective measurement strategy that allows us to track progress and make data-driven decisions. By constantly analyzing and optimizing based on real-time performance data, we are able to deliver measurable results that drive growth and success for our clients.

What are your core principles as an agency?

Our core principles as an agency revolve around clarity, communication, and results. We strive to provide crystal clear reporting and communication, making it easy to understand exactly how we're performing and what we're working on. Daily slack communication, weekly sprints and monthly reporting calls ensure that you are always informed and up-to-date on the progress of your marketing efforts. We keep our reports simple, so you can see the results that we consistently deliver.

Is your team all US based?

We pride ourselves on our team of highly experienced professionals, all of whom are based in the United States. Our team of experts bring a wealth of knowledge and experience to the table, ensuring that you receive the highest level of service and support. We believe in providing our clients with the best talent and resources possible, and our US-based team is a testament to that commitment.

Why should I use Facebook ads?

Facebook is one of the largest social media platforms on earth and the ads platform reaches many other apps like Instagram & Whatsapp. Facebook offers hyper targeted audience groups that allow us to reach your ideal customers based on their interests, likes, & habits.

How is Facebook Ads targeting different from Google?

Facebook ads targeting is based more on behavior and interests rather than keyword context. This targeting methodology allows for custom audience creation by overlapping key audiences to reach the perfect users.

What is programmatic advertising?

An automated way of buying highly relevant audiences at scale. Programmatic advertising can help bring net-new prospects to the table, allowing you to expand your current audience while converting those audiences down the road.

Why use programmatic ads?

Programmatic advertising give the advertiser the ability to more granularly target a user based on location, placement, & many other targeting factors.

What is a DSP?

Advertisers use Demand-Side Platforms to get the ads in front of their target audience. DSPs do the work for the advertiser by identifying the best publishers and placements for a programmatic ad campaign based on the strategy and criteria the advertiser provides.

What is an ad exchange?

Ad exchanges manage the auctioning and bidding process to determine the winning advertisement for a position on the publishers available inventory.

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