adaptive strategies | dominant results
Stand out from the competition when your customers are searching for you. Reach them in their moment of need through proven methods to maximize every opportunity.
Capture professional insights on how to leverage paid search to drive traffic that converts.
Faith vs Results. While we want to believe what people say, results speak for themselves. Go with a partner who has a proven track record and experience in managing paid search programs in your industry. A good reference call from a past client helps make it easier to gauge fit.
We capture interested users in paid search while we interrupt and create interest in paid social. It’s a push and pull effect.
Search engine marketing (SEM) uses paid strategies to appear in search results/ Search engine optimization (SEO) uses organic - non paid - strategies to appear in search results.
When you type something into Google or any search browser, you are presented with a list of results also known as the search engine results page (SERP for short) which shows organic and paid results. This paid search result has an ad identifier above the result and is typically at the top of the SERP. Paid Search allows you to drive traffic to your website through the display of relevant ads. When someone is looking or “searching” for a blog, product, service, or brand you want to be there. This is why Search is King.
There are plenty of tools available like GA4, Google Ads UI (User Interface), Microsoft Ads UI, and third party reporting tools that allow you to measure your results. It all comes down to tying everything back to business objectives and your bottom line.
Most companies spend between $9,000 to $12,000 per month on Google Ads. There are plenty of factors like seasonality, industry type, competition, current customer base, website and more that influence advertising costs.